Enterprise-grade QA strategy, performance engineering, and observability — delivered at the pace and cost that scale-ups and mid-sized teams actually need.
Prior engagements include
Most teams don't need another strategy deck. They need to know where they stand, then have the automation built and running. Three steps, each worth doing on its own. Not sure which? Answer seven quick questions →
Where your testing really stands: coverage, tooling, pipelines and team. We use Aurora to baseline your current suites and performance, so the findings come with evidence.
We install Continuum on your infrastructure, license Aurora for your team and author your first suites with you, then wire them into your pipeline.
Senior QA and performance engineering, embedded one day a week: grow the suites, keep them healthy and turn results into decisions.
The desktop workbench where functional, API and performance tests are written and made stable, including k6 load scenarios built from real traffic.
About Aurora →Runs the stable suites at scale on your own infrastructure: Playwright and k6 execution, results from every pipeline and DORA metrics.
About Continuum →We embed where your engineering teams need depth most — quality strategy, performance, and operational visibility.
We assess your current quality maturity, define a clear strategy, and build the frameworks and pipelines to get you there. From greenfield test estates to legacy rescue.
Define your non-functional requirements, run rigorous load and soak tests, and harden your systems before they reach production under real-world conditions.
Turn your telemetry into actionable intelligence. We build dashboards and alerting that give your teams the reference points they need to operate with confidence.
Fixed prices, booked online. A first conversation, a focused performance test, or a cyber risk check for smaller businesses.
A focused hour on your current testing approach and where it's falling short. A good first step before a Health Check.
Book a session View full details →Find your system's limits before your users do: a test plan, k6 load tests against your key journeys, and a report on the bottlenecks and what to fix first.
Book the engagement View full details →A plain-English cyber risk assessment for smaller businesses: Cyber Essentials readiness, GDPR, identity and access, and the AI tools your staff already use.
See BeaconNo ambiguity, no scope creep. Every engagement follows the same clear process from first contact to final delivery.
We begin with a structured conversation to understand your stack, team, current pain points, and what success looks like. No assumptions, no templates applied blindly.
We review your existing coverage, pipelines, tooling, and team capability. Gaps are mapped against industry benchmarks and your specific risk profile.
A clear, prioritised plan — not a 40-page report nobody reads. We align on what matters most and define a path to get there in a timeframe that makes business sense.
Hands-on implementation alongside your team. Framework builds, pipeline integration, test authoring, tooling configuration — we work in your environment, not around it.
A thorough handover with documentation your team can actually use. We review outcomes against the original objectives and agree next steps — closure or ongoing advisory.
I'm Martin Croft. I've been in and around software quality since 1996 — starting at Microsoft testing early web sites, then moving into freelance work on interactive TV platforms for Oracle and Sky. Over the following years I went deeper into performance and non-functional testing, working across financial services, energy, and media, before leading non-functional test strategy and heading up testing for Fleet Operations at BP.
I work directly with engineering teams, not around them. No layers of account management, no junior consultants doing the delivery. When you engage Select Red, you get me — embedded in your environment, asking the uncomfortable questions, and giving you a straight answer on where your quality practice stands and what needs to change.
He relentlessly champions quality and performance ensuring programme wide adoption of the necessary strategy and processes to ensure the focus on quality remains front and centre within Enterprise Scale Agile environments comprising of multiple vendors. Highly knowledgeable and with extensive experience Martin is huge asset to any business.
Martin took ownership of implementing and measuring different ways of measuring NFRs in the project excellently. This involved taking the ideas all the way from concept to delivery; including test configuration, environment spin-up and easy to understand results reporting. Also tweaked out some excellent performance gains — ~400% gain in one product — by understanding platform configurations.
"Performance Engineering Mentor" is the phrase that comes to mind when I think about Martin. Martin introduced several tools — webpagetest, Gatling, Blazemeter, Lighthouse — to enable front-end performance tuning along with API-level early performance testing. Martin's innate ability to manage multiple projects and vendors, delivering agile projects with high quality, increased productivity of the company.
Of all the SDETs, Testers & QA Engineers I have worked with, none have come close to having the breadth and depth of knowledge in the Non-Functional requirements space as Martin. With this knowledge is an immense understanding of how it can be applied in any context, to massively improve the quality of software and the software development process itself. Martin is also a fantastic asset when it comes to training others — you'll see a visible improvement in the quality of your software.
I have had the pleasure of working with Martin who has approached some difficult tasks with good humor and a determination to get the job done. Martin demonstrated a good understanding of security issues and why they should be resolved as early as possible in the DevOps process.
Martin represents a unique skill set in the modern quality assurance space. His ability to see the bigger picture, drive business process innovation, offer agile coaching and team mentoring in a dynamic environment is coupled with a deep and diverse technology background. At home driving modern DevOps and Playwright-based innovation, he has a strong grasp of technology fundamentals from layer 1 of the OSI stack upwards — driving him to exacting quality standards across the full technology stack and innovating to manage legacy technology challenges. Martin's breadth of knowledge on technology capabilities and solution expectations supports a very real improvement in outcomes and end-user experience.
38 recommendations on LinkedIn
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